They summerized the "10 Crucial Consumer Trends for 2010" in their January issue. They were;
- Business as Unusual: Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss.
- Urbany: Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world.
- Real-Time Reviews: Whatever it is you're selling or launching this year, it will be reviewed 'en masse', live, 24/7.
- (F)luxury: Closely tied to what constitutes status (which is becoming more fragmented), luxury will be whatever consumers want it to be over the next 12 months.
- Mass Mingling: Online lifestyles are fueling and encouraging 'real world' meet-ups like there's no tomorrow, shattering all cliches and predictions about a desk-bound, virtual, isolated future.
- Eco-easy: To really reach some meaningful sustainability goals this year, corporations and governments will have to forcefully make it 'easy' for consumers to be more green, by restricting the alternatives.
- Tracking & Alerting: Tracking and alerting are the new search, and 2010 will see countless new INFOLUST services that will help consumers expand their web of control.
- Embedded Generosity: This year, generosity as a trend will adapt to the zeitgeist, leading to more pragmatic and collaborative donation services for consumers.
- Profile Myning: With hundreds of millions of consumers now nurturing some sort of online profile, 2010 is a good year to introduce some services to help them make the most of it (financially), from intention-based models to digital afterlife services.
- Maturalism: 2010 will be even more opinionated, risqué, outspoken, if not 'raw' than 2009; you can thank the anything-goes online world for that. Will your brand be as daring?
To read more of these trends and check the current February issue check the trendwatching.com.