I believe, the best way to start a new year is by getting know the 11 crucial consumer trends for 2011.
It is again from trendwatching.com. Please click on "Read more" buttons for each following trend briefings.
Enjoy...
1. RANDOM ACTS OF KINDNESS.
It is again from trendwatching.com. Please click on "Read more" buttons for each following trend briefings.
Enjoy...
1. RANDOM ACTS OF KINDNESS.
In 2011, expect companies to monitor consumers' public moods and act upon them with random acts of kindness...marketing may never be the same ;-) Read more »
2. URBANOMICS.
Are you ready for hundreds of millions of more daring, more experienced consumers? Oh, and that's just one side effect of rapid global urbanization... Read more »
3. PRICING PANDEMONIUM.
Flash sales, group buying, GPS-driven deals: this year, pricing will never be the same... Read more »
4. MADE FOR CHINA (IF NOT BRIC).
Expect an increasing number of 'Western' brands to launch new products or even new brands dedicated (if not paying proper respect) to consumers in emerging markets... Read more »
5. ONLINE STATUS SYMBOLS.
This year, you can’t go wrong supplying your (online-loving) customers with any kind of symbol, virtual or 'real world', that helps them display to peers their online contributions, creations or popularity... Read more »
6. WELLTHY.
As good health is now as important to some consumers as having the biggest, newest or shiniest status symbols, growing numbers of consumers will expect health products and services in the next 12 months (and beyond) to prevent misery (if not improve their quality of life), rather than merely treating illnesses and ailments... Read more »
7. SOCIAL-LITES AND TWINSUMERS.
Expect even more consumers to become curators: broadcasting, compiling, commenting, sharing and recommending content, products, purchases, and experiences to both their friends and wider audiences... Read more »
8. EMERGING GENEROSITY.
Brands and wealthy individuals from emerging markets (yes, especially China) will increasingly be expected to give, donate, care and sympathize versus just sell and take. And not just in their home countries, but on a global scale... Read more »
9. PLANNED SPONTANEITY.
With lifestyles having become fragmented, with dense urban environments offering consumers any number of instantly available options, and with cell/smartphones having created a generation who have little experience of making (or sticking to) rigid plans, this new year will see full-on PLANNED SPONTANEITY... Read more »
10. ECO SUPERIOR.
When it comes to 'green consumption', expect a rise in ECO-SUPERIOR products: products that are not only eco-friendly, but superior to polluting incumbents in every possible way... Read more »
11. OWNER-LESS.
This could be the year when sharing and renting really tips into mainstream consumer consciousness as big brands and governments put their weight behind this cultural shift... Read more »
Source: www.trendwatching.com. One of the world's leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide.
2. URBANOMICS.
Are you ready for hundreds of millions of more daring, more experienced consumers? Oh, and that's just one side effect of rapid global urbanization... Read more »
3. PRICING PANDEMONIUM.
Flash sales, group buying, GPS-driven deals: this year, pricing will never be the same... Read more »
4. MADE FOR CHINA (IF NOT BRIC).
Expect an increasing number of 'Western' brands to launch new products or even new brands dedicated (if not paying proper respect) to consumers in emerging markets... Read more »
5. ONLINE STATUS SYMBOLS.
This year, you can’t go wrong supplying your (online-loving) customers with any kind of symbol, virtual or 'real world', that helps them display to peers their online contributions, creations or popularity... Read more »
6. WELLTHY.
As good health is now as important to some consumers as having the biggest, newest or shiniest status symbols, growing numbers of consumers will expect health products and services in the next 12 months (and beyond) to prevent misery (if not improve their quality of life), rather than merely treating illnesses and ailments... Read more »
7. SOCIAL-LITES AND TWINSUMERS.
Expect even more consumers to become curators: broadcasting, compiling, commenting, sharing and recommending content, products, purchases, and experiences to both their friends and wider audiences... Read more »
8. EMERGING GENEROSITY.
Brands and wealthy individuals from emerging markets (yes, especially China) will increasingly be expected to give, donate, care and sympathize versus just sell and take. And not just in their home countries, but on a global scale... Read more »
9. PLANNED SPONTANEITY.
With lifestyles having become fragmented, with dense urban environments offering consumers any number of instantly available options, and with cell/smartphones having created a generation who have little experience of making (or sticking to) rigid plans, this new year will see full-on PLANNED SPONTANEITY... Read more »
10. ECO SUPERIOR.
When it comes to 'green consumption', expect a rise in ECO-SUPERIOR products: products that are not only eco-friendly, but superior to polluting incumbents in every possible way... Read more »
11. OWNER-LESS.
This could be the year when sharing and renting really tips into mainstream consumer consciousness as big brands and governments put their weight behind this cultural shift... Read more »
Source: www.trendwatching.com. One of the world's leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide.
No comments:
Post a Comment