I will summarize this extremely valuable book later and highlight my personal favourite parts after finishing it. However I would like to mention the key steps for success in open innovation beforehand:
- Each part should define what it wants to get out of the relationship.
- It must be clear who owns the intellectual property in the partnership.
- Each side should allocate a senior person with overall responsibility for the success of the partnership.
- Key obligations, expectations and milestones should be established early.
- Each party should remember that honesty and trust is built on clear communication - especially when objectives look likely to be missed.
- A good legal contract should be in place.
Since this open innovation issue is becoming more and more important in course of time, I think these key points should be studied extremely well before jumping into this process. It is cleary a beneficial system for companies (i.e. Kimberly Clark reduces the time it takes to bring out new products by 30% through open innovation). However, the biggest drawback would be, creating a competitor from zero, if you do not handle this process smoothly.
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