Sunday, September 18, 2011

Augmented Reality = Arttırılmış Gerçeklik!

Bugünlerde sosyal medya ve dijital pazarlama hakkında çok fazla şey okuyorum. Bu kadar popüler bir konuda hiç bilinmedik ve çığır açıcı örnekler bulmak gittikçe zorlaşıyor ancak bir konu var ki, önümüzdeki 3-5 yıla damgasını vuracak gibime geliyor.

Bir mobil teknoloji olarak gelişmekte olan ve yakın zamanda kullanımı gittikçe de artan akıllı telefonlarla hayatımızın önemli bir parçası haline gelmesine kesin gözüyle baktığım konu Augmented Reality (AR), yani Arttırılmış Gerçeklik!

Çok basit bir dille anlatırsak; gerçek dünya ile dijital dünyayı bir araya getiren ve internet teknolojisinin faydalarının gerçek hayatımıza yansıtıldığı bir kavramdan bahsediyoruz diyebiliriz.

Bu kavramı ilk ortaya atan kişiler Paul Milgram ve Fumio Kishino 1994 (!) yılında konuyu aşağıdaki gibi görselleştirmişler.


Ancak eğer siz de benim gibi, bu tam olarak bana bir şey ifade etmiyor diyorsanız size hemen aşağıdaki videoyu izlemenizi öneririm. 2009 yılında TED konferansında gerçekleşen bu sunumda MIT profesörü Pattie Maes ve öğrencisi Pranav Mistry'nin AR ile neler yapılabileceğini etkileyici bir şekilde gösteriyorlar.



Bu kadar etkileyici olmasa da şu anda hayatımıza girmiş ve kullanıma geçmiş bir çok uygulama örneği zaten var. Örnek olarak "sosyal medyaya yansıması nasıl olur?" sorusuna cevap veren bir uygulamayı aşağıda bulabilirsiniz. Dünya çok farklı bir yer olacak değil mi?



Sonuç olarak, AR aynı QR kodlar gibi hakettiği değeri görmüyor ancak AR uygulamalarının 2010 yılında yarattığı $2 milyon'luk değeri 2014'de $700 milyon'un üzerine çıkarması bekleniyor. Bu durum AR'ın şirketler ve markalar için ne kadar büyük bir potansiyel taşıdığını göstermeye yeter de artar sanırım diyerek konuya bir virgül koyalım :-)

Daha detaylı bilgi için bulabildiğim en iyi Türkçe kaynağı da sizlerle paylaşmak isterim:
Murat Ozoral'ın Teknoloji Güncesi: http://muratozoral.com/augmented-reality-arttirilmis-gerceklik/

Social Media Metrics - Turkey 2011

Here are some recent social media metrics I have brought together for Turkey. I hope you will find them as interesting as I have! :-)

In 2011, 41.8% of the Turkish population, which are above 12 years of age (24.4 million people) claim that they are connected to internet at least once in the last month. This percentage was 40.7% (23.6 million people) in 2010. Furthermore; half of the on-line population is connected every day. According to the recent figures 56% of the Turkish internet users are male.
People which are connected “at least one time or more” in a month spend 100 minutes online in average. They use either; home connection (71.1%), work connection (16.2%) or internet cafe connection (15.7%).
80% of the Turkish internet users use social networking sites. 74% of them use internet to check and compose e-mail messages. 34% of them use forums and chat portals and 27% of them enter comments on products they use.
Turkey is a unique social networking country with interesting user numbers in the most of the popular sites, such as;        
  • facebook – 29 million users (4th in the world),
  • MSN – 25 million users (4th in the world),
  • twitter – 1.4 million users (11th in the world).
However, only 19% of the Turkish internet users go online shopping (4.7 million people) and this figure was similar (18%) in 2010. The most commonly searched online category is electronic devices, the most preferred online purchase category is plane tickets and hotel reservations.

On the other hand, the rate of mobile internet users has increased dramatically from 16.2% in 2010 to 29.4% in 2011. People between 12-24 are the most frequent users of mobile services. The primary reason for connection is to check the social networks, e-mail and chat. 10% of the people who use mobile internet, download mobil applications as well.
The most visited mobile sites are:
  • google (86%),
  • facebook (75%),
  • youtube (46%),
  • izlesene.com (35%) and
  • twitter (10%)
Consequently, digital channel advertisements are increasing their share every year. According to the current press conference ofTurkish Association of Advertising Agencies”, digital channel investments have passed outdoor channel with 163.44 million spending and 7.2% share of total 2.277 billion advertisements spendings in the first half of 2011.
The biggest contribution is still coming from TV ads (58%) and newspapers (22%), however, digital channel advertisements have gained a remarkable share in 2011 with an increase of 38% in comparison to 2010.

Thursday, September 8, 2011

Organizational Design!

Which one would you prefer? :-)


For this clever infographic and much more visit Emmanuel Cornet's webpage: http://www.bonkersworld.net/

Change Management!

Maybe the subject might sound boring, however, it is a very important issue for companies and even for our personal life. It is about "changing" something and managing it successfully. This might be the "organizational structure of a department" or your new "diet program". It is all same, all about behaviors and the change process is almost the same.

As far as I've seen, the change methodology is given best by Kotter and it is as following:


Step 1: Create Urgency
This stage is all about motivating the workplace to consider change and get them to buy into it.

Step 2: Form a Powerful Coalation
Here you will continue to promote the power of change and the reasons for it.

Step 3: Create Vision For Change
Work with the change team for ideas for strategy and vision.

Step 4: Communicate The Vision
With vision in hand, clearly begin to communicate it to the entire organization.

Step 5: Empower Others to Act on the Vision
This is the step were you can start to acheive the benefits from your vision of change. Install the structure for change and moniter it regularly for issues.

Step 6: Create Short Term Wins
Have your change team create short term wins that include very small changes. This will allow the people to taste some success.

Step 7: Build on the Change
Real long lasting change is not automatic and still has to be developed. For change to be sustainable and long lasting it requires persistance and patience.

Step 8: Make Change Stick
The final stage requires continuous efforts to ensure that the change is seen in every aspect of your organization.

For more details about Kotter's way of change management, please visit:
http://www.expertprogrammanagement.com/2010/11/kotter-change-how-to-lead-change/