Social Media Metrics - Turkey 2011

Here are some recent social media metrics I have brought together for Turkey. I hope you will find them as interesting as I have! :-)

In 2011, 41.8% of the Turkish population, which are above 12 years of age (24.4 million people) claim that they are connected to internet at least once in the last month. This percentage was 40.7% (23.6 million people) in 2010. Furthermore; half of the on-line population is connected every day. According to the recent figures 56% of the Turkish internet users are male.

People which are connected “at least one time or more” in a month spend 100 minutes online in average. They use either; home connection (71.1%), work connection (16.2%) or internet cafe connection (15.7%).

80% of the Turkish internet users use social networking sites. 74% of them use internet to check and compose e-mail messages. 34% of them use forums and chat portals and 27% of them enter comments on products they use.

Turkey is a unique social networking country with interesting user numbers in the most of the popular sites, such as;        

• facebook – 29 million users (4^th in the world),
• MSN – 25 million users (4^th in the world),
• twitter – 1.4 million users (11^th in the world).

However, only 19% of the Turkish internet users go online shopping (4.7 million people) and this figure was similar (18%) in 2010. The most commonly searched online category is electronic devices, the most preferred online purchase category is plane tickets and hotel reservations.

On the other hand, the rate of mobile internet users has increased dramatically from 16.2% in 2010 to 29.4% in 2011. People between 12-24 are the most frequent users of mobile services. The primary reason for connection is to check the social networks, e-mail and chat. 10% of the people who use mobile internet, download mobil applications as well.

The most visited mobile sites are:

• google (86%),
• facebook (75%),
• youtube (46%),
• izlesene.com (35%) and
• twitter (10%)

Consequently, digital channel advertisements are increasing their share every year. According to the current press conference of “Turkish Association of Advertising Agencies”, digital channel investments have passed outdoor channel with 163.44 million spending and 7.2% share of total 2.277 billion advertisements spendings in the first half of 2011.

The biggest contribution is still coming from TV ads (58%) and newspapers (22%), however, digital channel advertisements have gained a remarkable share in 2011 with an increase of 38% in comparison to 2010.