Sharing metrics in 2011

Social Media Metrics - Turkey 2011

Here are some recent social media metrics I have brought together for Turkey. I hope you will find them as interesting as I have! :-)

In 2011, 41.8% of the Turkish population, which are above 12 years of age (24.4 million people) claim that they are connected to internet at least once in the last month. This percentage was 40.7% (23.6 million people) in 2010. Furthermore; half of the on-line population is connected every day. According to the recent figures 56% of the Turkish internet users are male.

People which are connected “at least one time or more” in a month spend 100 minutes online in average. They use either; home connection (71.1%), work connection (16.2%) or internet cafe connection (15.7%).

80% of the Turkish internet users use social networking sites. 74% of them use internet to check and compose e-mail messages. 34% of them use forums and chat portals and 27% of them enter comments on products they use.

Turkey is a unique social networking country with interesting user numbers in the most of the popular sites, such as;        

• facebook – 29 million users (4^th in the world),
• MSN – 25 million users (4^th in the world),
• twitter – 1.4 million users (11^th in the world).

However, only 19% of the Turkish internet users go online shopping (4.7 million people) and this figure was similar (18%) in 2010. The most commonly searched online category is electronic devices, the most preferred online purchase category is plane tickets and hotel reservations.

On the other hand, the rate of mobile internet users has increased dramatically from 16.2% in 2010 to 29.4% in 2011. People between 12-24 are the most frequent users of mobile services. The primary reason for connection is to check the social networks, e-mail and chat. 10% of the people who use mobile internet, download mobil applications as well.

The most visited mobile sites are:

• google (86%),
• facebook (75%),
• youtube (46%),
• izlesene.com (35%) and
• twitter (10%)

Consequently, digital channel advertisements are increasing their share every year. According to the current press conference of “Turkish Association of Advertising Agencies”, digital channel investments have passed outdoor channel with 163.44 million spending and 7.2% share of total 2.277 billion advertisements spendings in the first half of 2011.

The biggest contribution is still coming from TV ads (58%) and newspapers (22%), however, digital channel advertisements have gained a remarkable share in 2011 with an increase of 38% in comparison to 2010.

Social Media and Your Business Communication Strategy

A very neat infographic about the "ideal link" between the social media and business communication strategies.

It speaks for itself... Enjoy!

Blog Yazmanın Dayanılmaz Hafifliği!

Blog yazmaya karar verme hikayemi bir kaç gün önceki Tom Kelley'i Özleyenler İçin yazımda da kısaca anlatmaya çalışmıştım. Bugün biraz bu konuyu deşmek istedim.

Hepimiz gün içerisinde onlarca farklı kaynaktan bilgi sağanağına tutuluyoruz. Bunlar; işimiz, özel hayatımız, hobilerimiz, kısacası her konuda olabiliyor. Bu binlerce bilgiden gerçekten önemli olanları kendimize saklıyor ve ileride kullanmak üzere bulabildiğimiz tüm iç ve dış kaynağa (internal & external hard disk'e) :-) kaydetmeye çalışıyoruz. Bunlar beynimiz, karalama defterleri, word dokümanları ve gittikçe artan bir şekilde sosyal medya (blog, twitter, facebook) olabiliyor.

Bu blog işte benim external hard disk'im. "Beğendiğim, unutmak istemediğim ve belki başka birinin de gözüne çarparsa onun da işine yarayabilir" dediğim bilgileri saklıyorum burada. Kişisel konulara mümkün olduğunca girmiyorum ve yukarıda blog'un başlığının da altında yazdığı gibi hayat, teknoloji, inovasyon gibi bir çok konuda kendime sanal bir arşiv yaratıyorum.

Bu işin kişisel tatmin tarafı, elbette. Her ne kadar ismi "kişisel blog" olsa da bunu tüm dünyaya açık yapmak inanın çok farklı bir iş. Tanıdık tanımadık herkese "bak, ben bunu çok beğendim, hadi sen de bak!" diye bağırmak, hele bir de gerçekten de biri bakıp cevap verirse insanı gerçekten çok mutlu ediyor. Bir de Google Analytics'den rapor almaya başlarsınız kendinizi bir anda yazar bile sanmaya başlayabilirsiniz, o yüzden dikkat etmek de lazım. :-)

Çok uzatmayayım. Bu blog'a başlamak gerçekten de verdiğim en iyi kararlardan biri oldu. Eğer bu satırları okuyup da hala bu noktada kararsız kalan biri varsa, hemen şimdi sağ üst köşedeki Blog Oluştur tuşuna bassın ve yazmaya koyulsun! :-)

Bana haber verirseniz, ilk takipçiniz ben olacağım, söz!

Sevgiler.
 
Sinan

Change Management

Hello to all,

Let me update you with my recent activities. To be honest, It has been a quite exciting and motivating summer until now. I am taking part in a "leadership training" at work and it has many modules which influences me completely. Such as, getting formal education on leadership, having a professional coach, attending to Harvard Business School's online Harvard Manage Mentor program and etc.

In the first part of this education we are focusing on "self awareness" and "knowing yourself". Because these are the only prerequisites to start my journey of change management to become a good leader (to lead my personal and professional life), I am taking it extremely important!

Since this change is my responsibility and depends only on me, I am also looking for some other relevant sources of information to support this journey as well. This video from TED is one of the new findings I would like to share with you as a starting point. It is short, clear and highly motivating to show you how to take the lead of your own change management. I loved it, and I hope you'll love it too.

BTW, to give you a "heads up", you can imagine, leadership issue will be a dominating topic for my posts for a while :-)

(Also, please keep in mind that currently I am using my twitter account (@yorgans) more frequently than this blog. So, follow me for my shorter but more updated relevant posts @twitter in case you are interested)

Finally, please enjoy this video from Matt Cutts and comment on it with your "something new" :-)
I will tell mine to the commentators. :-)
Cheers.

The best of 2010 about me

Sevgili lise arkadaşım Ata İsmet Özçelik'in kendi blog'unda önerdiği bir konuyu değerlendirerek ben de kendim için bir "2010'daki Enler" listesi yapmaya karar verdim.

En iyi film: The Social Network
En iyi dizi: LOST
En iyi kitap: Marshall Goldsmith - What Got You Here, Won't Get You There
En iyi konser: Sertap Erener - Kuruçeşme Arena
En iyi tiyatro: 6 Haftada 6 Dans Dersi
En iyi show: Cirque du Soleil - Mystere (Las Vegas)
En iyi oyun: Angry Birds
En iyi tatil gezisi: Amerika
En iyi yemek: Chicago stili pizza
En iyi yabancı albüm: Pink Martini - Spelendor In The Grass
En iyi yerli albüm: Sertap Erener - Rengarenk
En iyi gadget: Experia X10i
En iyi web start-up: Grupanya
En iyi web sitesi: Twitter
En iyi marka: Apple
En iyi mobil uygulama: Foursquare
En önemli olay: Kariyerimdeki değişiklikler
En büyük şanssızlık: THY'nin attığı bilet kazığı
En büyük hayalkırıklığı: LOST'un son bölümü

Ata'nın listesi ve güzel blog'u için de buraya tıklayın.
Sevgiler.

Facebook vs. Twitter

Bu hafta içerisinde gördüğüm ve çok hoşuma giden bu demografik'i blog'uma koymazsam olmazdı. Her ikisini de geç de olsa kullanmaya başladığım bu iki sosyal ağdan hangisini tercih edersin derseniz, cevabım tereddütsüz twitter olur. Bunun temel nedeni, "çok hızlı bir şekilde yararlı bilgiye ulaşma fırsatı" vermesi.

Aşağıdaki sayısız grafiksel veriden ilgimi en çok çeken şey ise; "follow a brand" ve "of brand followers will purchase that specific brand" oranları oldu. Hala sosyal medyanın gücüne inanmayan var mı? :-)

New Twitter Rocks!

Image via CrunchBaseTo be honest, when I decided to start blogging on the internet, I was keeping myself away from both facebook and twitter on purpose. Because I was thinking that both social networking medias were just for getting touch with highschool friends and watching funny videos. Hence, I didn't want to spend my precious time on these medias and wanted to focus on my interests by reading books, following blogs, RSS and similar tools.

Nevertheless, I started to use both medias along the way, not to feel isolated during the conversations :-)
My opinion on facebook hasn't changed too much. I still use it very rarely. However, twitter seems to be a very useful media to me! I am using it frequently... not to tweet my every action and thought, but to follow many valuable people, with whom I cannot be friends physically and virtually. :-)

The most important thing is on selecting your following list carefully and intendfully (!). If you do that it is the most fast, brief and useful way of communication which is available nowadays.
I highly recommend it! You can follow me on twitter here: http://twitter.com/yorgans

Please see the #newtwitter video below.

I am back!

Sorry for missing for a loong time. It's not that what happens in States, stays in States. :-)

I knew that during the summer period my motivation for blogging would drop a little bit, but believe me, this was not the plan! :-)

Anyhow, I am back now, and try to update my blog as much as possible again. However, please keep in mind that, I am also using twitter for my microblogging needs.

So, you can follow me on twitter as well: http://twitter.com/yorgans
Anyways, nice to see you again!

Cheers
Sinan

Socialnomics by Eric Qualman

This new book I recently finished and would like to share is called Socialnomics and written by a very bright person named, Eric Qualman.

This book was published in 2009 and covers many recent social media related topics from mini-blogging to 2008 US presidential campaign.

I took some notes from the book and posted below. I highly recommend this book to all have an interest in social media and new forms of marketing and economics.

• Word of mouth goes to world of mouth
  In the future, we will no longer look for the news, rather, the news will find us (via soical media), or we will create it!
  Business models need to shift. Simply digitizing old business models doesn’t work.
  Not all great viral marketing ideas need to originate in marketing department (!)
  
• Social media = Preventive Behaviour
  What happens in Vegas, stays on YouTube (not only in Vegas anymore)
  Negative comments and posts are easier to find with social media.
  Companies have more time to focus on the solution rather than spanding time to find it.
  
• Reality Social Media is in
  Reality TV has been replaced by reality social media – it’s all about my own reality and my environment.
  “Are you on facebook?” is the new “can I get your phone number?”
  Social media is the new inbox. E-mail is antique for new generations.
  
• Obama’s Success
  Companies should learn from Obama’s faith in social media – Obama would not be president without internet.
  
• Social + commerce = socialommerce
  Social media helps eliminate different people performing the same tasks, resulting a more efficient purchase and also society.
  Customers will have the ability to see what their friends and colleagues found relevant, researched, purchased, and commented on.
  Successful companies in social media will function like entertainment companies rather than as traditional advertisers.
  The most successful social media app. are those that allow users to look cool by passing it on.
  
• Marketers’ jobs have changed:
  Yesterday
  It’s all about sex and the sizzle of the message and brand imaginery
  It’s all about the message; good marketers can sell everything
  We always know what is right for the customer
  We develop the products in house and then deliver
  Today
  It’s important to listen and respond the customer needs
  It’s all about the product; constant communication with all other departments is important
  We never know what is exactly right for the customer
  Our customers will market our product better than we can, so let’s involve their ideas
  
• Winners and Losers in a 140-Character World (miniblogging, e.g. twitter)
  Nowadays conversations with consumer occur within platforms like Facebook, YouTube, Twitter.
  No company is perfect, so admit your faults and the public will respect you for it (Toyota effect)
  Your dissatisfied customers/fans of today are the potential competition of tomorrow.
  It’s better to live a social media life making mistakes than living a social media life doing nothing.
  
• Glass House Generation
  Smart companies are moving dollars from traditional channels to incentives for users (buyers) to discuss their products within a social media context.
  Don’t build your own social network, better get connected to the best tools that exist.
  In the near future the overall achievement of companies will be largely dependent on their social media success.