Sunday, December 20, 2009

Innovation: The Classic Traps

A beautiful summary by Rosabeth Moss Kanter to companies which are dealing with innovation implementation process. She comes up with four general traps which can cause misleading in this very important journey:

Strategy Mistakes: Not every innovation idea has to be a blockbuster. Do not focus only on very big ideas and projects. Sometimes things called minnovations (minor-innovations) can lead to big profits. (This minnovation concept will be shared in another topic)

Process Mistakes: Tight controls strangle innovation. Please do not be one of the executives declaring they want more innovation, but then ask, “who else is doing it?”

Structure Mistakes: One very important mistake to avoid is to create two classes of corparete workers, those who have all the fun and those who make all the money. Be sure that the employees of existing capacity will make every effort to crush the innovation.

Skills Mistakes: Even the most technical innovations require strong leaders with great relationship and communication skills. Members, from different departmants, of successful innovation teams stick together through the development of the idea and this interdisciplinary approach will help the company to evolve as well.

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