Saturday, December 5, 2009

Learn the five secrets of innovation

Professors from Harvard Business School, Insead and Brigham Young University have just completed a six-year study of more than 3,000 executives and 500 innovative entrepreneurs, that included interviews with high-profile entrepreneurs including Amazon founder Jeff Bezos and Michael Dell, founder of Dell computers.
In an article published in December's Harvard Business Review the researchers identified five skills that separate the blue-sky innovators from the rest -- skills they labeled associating, questioning, observing, experimenting and discovering.

FIVE KEYS TO INNOVATIONResearchers say they have identified five skills that drive innovation:
Associating: The ability to connect seemingly unrelated questions, problems or ideas from different fields.
Questioning: Innovators constantly ask questions that challenge the common wisdom. They ask "why?", "why not?" and "what if?"
Observing: Discovery-driven executives scrutinize common phenomena, particularly the behavior of potential customers.
Experimenting: Innovative entrepreneurs actively try out new ideas by creating prototypes and launching pilots.
Networking: innovators go out of their way to meet people with different ideas and perspectives.

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